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You can be a Small Business Spy

Originally intended to help those who are building links to other sites to promote their own web site Buzz Bundle is far more valuable than that. It’s not the cheapest way of tracking whats going on in social media but it has he ability to save you hours of laborious searching and scanning( sorry surfing ) the web for information. Anyone who has read my little eBook will know that, to a small business, time is of inestimable value.

What does Buzz Bundle do?

It does all the foot work for you. It can:

  • Ensure that you are kept up to date about new products or services in your industry.
  • Lets you know what your competition are up to
  • Here’s a good one, it can monitor every time that your business is mentioned on the internet

Product Updates

We live in an environment where products and services are being improved and developed continually. As a small business owner you need to be aware of any developments, as they happen. You don’t want to find out when you see that your competitor has cornered the market¬† that you weren’t aware of. Say, for example you were in the security business you can simply put key words such as security or the area of the business that you are involved with say domestic alarms, surveillance equipment or mobile patrols and every time your subject is mentioned it will show up under the listing. It could be on Facebook, linked in, a company website, twitter, YouTube or whatever.

Keeping an eye on the competition

By entering the name of your competitors you can watch what they are doing. They can’t so much as break wind without you knowing. This is a great way of tracking their strengths and weaknesses. i say weaknesses because you will even be able to see if someone is criticising them on Facebook or any of the other media. A fast and simple way to do a SWOT ( strengths, weaknesses, opportunities and threats) analysis of competitors and your selves.

Find out what people think about you

Small Business Spy

Section of Buz Bundle results screen.

This feature I find to be the most interesting. By setting up a search project containing your business name, or even your own name if you are a sole trader, you can find out what people are saying about your business. Just imagine a customers complains about you on Facebook, normally you would probably never know and be totally unable to do anything about it. By following comments you can pick up negatives and put them right. This can be so important especially if you are a local business. The effect on say a hairdresser of a collection of unfavorable comments could be devastating. On the other side of the coin you can monitor the good comments and point these out to prospective clients. It is quite possible that you will find that they are over the moon about an aspect of your service that you may have taken for granted. In future you can emphasize this in your sales campaigns.

Don’t take my word for it

Ok, so its not the cheapest on the market but with all this capability you wouldn’t expect it to be so why not try the FREE download. It’ll give you chance to try it out and there is also the SEO Suite, on the same site, for those who want to improve their search-engine positions. I will be taking a look at this another time.

Your reputation in social media

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