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February 18, 2011

Does your business want 100 New Customers Now ?

Filed under: Sales & Marketing — Brian Gregory @ 11:43 am

Can GROUPON UK Deliver this?

That’s the sort of claim that this business new to the UK is making.

Yes Groupon has arrived in the UK and judging by its enormous success in the USA we will all be hearing a lot more about it.

Small Businesses and Business Start-ups How will it help you?

For many it simply won’t. It can only be used effectively by certain types of business- see below for list of business types currently using this service. However I suspect that with a little imagination there are quite a few business types that have not yet discovered the Groupon way.

The benefits are:

An agreed number of customers to your Business at a set price.

money paid to you immediately – Service to be provided over an agreed period.

Customers can be added to your contact list

What does it do?

By giving their email address, the area where they live and their name members sign up to the scheme. Having done this they receive frequent emails ( Daily) each one making a different offer. The member is offered a package that would normally retail at say £100 and it is offered at £ 50. A big saving!

Having bid for a voucher for this product a minimum number of vouchers must be sold say 100. Only if the required number of vouchers are bid for does the deal go ahead and the members who were interested receive their vouchers.

Clear ? Well let’s take an imaginary example.

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October 16, 2010

60,000 People a Week Want to See your Business Cards

Filed under: Sales & Marketing — Brian Gregory @ 3:08 pm

Every week we all pass the racks of business cards in supermarkets should Small Businesses be using this simple form of advertising ?

Yes 35,000 to 80,000 that’s the number of ‘footfalls’ that ASDA claim for one of their stores in a typical week.
(more…)

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